Browse Definitions :
Definition

deep link

A deep link is a hypertext link to a page on a Web site other than its home page. The "deep" refers to the depth of the page in a site's hierarchical structure of pages. Any page below the top page in the hierarchy (the home page) can thus be considered deep. The term has been given prominence in the legal suit of the Ticketmaster Corporation against Microsoft. A Microsoft-owned site (one of its Sidewalk sites) linked to a page of useful information within the Ticketmaster site, avoiding the Ticketmaster home page. Ticketmaster sued Microsoft for linking without permission, claiming that they were thus being deprived of advertising viewers for the ads on their home page. In fact, their content was appearing within a Microsoft page containing their advertising.

In his TBTF Newsletter, Keith Dawson refers to deep links as "rifle shots," suggesting that they get the Web surfer immediately to the information they want. Although no one has quantified the number of deep links between Web sites, it would certainly seem to be a very large number. Most major search engine and directory sites like Yahoo invite Web sites to request inclusion with the assumption that all pages will be indexed unless explicitly excluded. And, undoubtedly, most sites welcome links from anywhere to any of their pages.

Although the issue is still to be fully resolved, some observers think it likely that the prevalence of deep links on the Web will continue as an essential characteristic. Brad Templeton, writing at one Web site, suggests that most Web sites implicitly encourage both home page and deep links simply by being part of the Web. He suggests that those sites that want to inhibit deep links to their site could state it clearly as a way to discourage such links. Many feel that the practice of "framing" another site within a frame on your site poses some liability for the framing site, unless permission to frame is received first.

This was last updated in April 2005
SearchNetworking
SearchSecurity
  • man in the browser (MitB)

    Man in the browser (MitB) is a security attack where the perpetrator installs a Trojan horse on the victim's computer that is ...

  • Patch Tuesday

    Patch Tuesday is the unofficial name of Microsoft's monthly scheduled release of security fixes for the Windows operating system ...

  • parameter tampering

    Parameter tampering is a type of web-based cyber attack in which certain parameters in a URL are changed without a user's ...

SearchCIO
  • e-business (electronic business)

    E-business (electronic business) is the conduct of business processes on the internet.

  • business resilience

    Business resilience is the ability an organization has to quickly adapt to disruptions while maintaining continuous business ...

  • chief procurement officer (CPO)

    The chief procurement officer, or CPO, leads an organization's procurement department and oversees the acquisitions of goods and ...

SearchHRSoftware
SearchCustomerExperience
  • first call resolution (FCR)

    First call resolution (FCR) is when customer service agents properly address a customer's needs the first time they call.

  • customer intelligence (CI)

    Customer intelligence (CI) is the process of collecting and analyzing detailed customer data from internal and external sources ...

  • clickstream data (clickstream analytics)

    Clickstream data and clickstream analytics are the processes involved in collecting, analyzing and reporting aggregate data about...

Close