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Definition

in-house marketing

What is in-house marketing?

In-house marketing is any marketing initiative that is not outsourced to a third party. In small businesses, in-house marketing is sometimes referred to as guerilla marketing or duct tape marketing.


Podcast: How to create a marketing brochure

What's the easiest way to create a professional-looking brochure? You'll learn the answer in this short podcast from HP. Right-click on the link above to listen and learn.

Length: 10 minutes
Size: 10.1 MB

Podcast: Customer success stories with HP printing solutions

What is the business value of using color for your marketing materials? You'll learn the answer in this short podcast from HP. Right-click on the link above to listen and learn.

Length: 6.5 minutes
Size: 6.1 MB

WhatIs.com Learning center

Glossary: Printer-related terms

Quiz: Printers and print media

Glossary - Advertising terms used on the Internet

SearchCRM.com Learning Guide - Resources for marketing effectiveness

Learn IT: - How spam affects e-mail marketing campaigns


Sites we recommend for learning about small business marketing:

Duct Tape Marketing: Forbes Magazine says it's got "Clever marketing ideas galore and lots of contrarian thinking on what works and what doesn't." We think it's a good mix of practical advice and high-level overviews.

NewEntrepreneur.com : Roger C. Parker's site has some great free resources for do-it-yourself marketing. We recommend you check out his articles, worksheets and links sections.

HP Learning Center

You may not know it but HP provides free instructor-led online classes for many IT and business-related topics. The courses are geared towards IT pros and business managers who work in small to medium-sized business and we highly recommend you take advantage of them. See entire list of topics.

Current in-house marketing classes include:

» Run your own direct mail campaign
Translate your business goals into a direct mail campaign that gets results.

» Design your own business documents
Find out how to customize HP's free office templates with either Microsoft® Word or Microsoft® Publisher to create your own professional-looking business cards, letterhead, brochures, postcards and more.

» How to give a great presentation
Learn how to give an effective presentation using take-away materials, A/V (audio/visual) technology and spoken content.

» Adobe® Acrobat: Creating PDFs
Learn how to use Adobe Acrobat to create Portable Document Format (PDF) files for the Web, a print shop and more.

» Microsoft® Publisher 2003: Advanced level
If you're ready to take the next step with Microsoft Publisher 2003, this course is for you.

» Microsoft® PowerPoint 2003: Introductory level
Learn to use PowerPoint presentation software to create impressive on-screen, slide, overhead or printed presentations.

Related Sponsor Links

HP Small and Medium Business Home Page: Software and driver downloads as well as free support and troubleshooting help

Printing & imaging advice center: Get free expert advice about creating professional looking images and print collateral

Printer comparison center: Compare HP to other brands or compare HP products side by side

Business templates & images: Step-by-step instructions for creating your own marketing materials

A guide to digital printing: WhatIs.com and HP team up to educate you about network printing, wireless printing and Total Print Management

This was last updated in August 2006
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