Browse Definitions :

ingenuous vs. disingenuous

Writing for Business

Which is correct?
The media is being __________ when it follows a vendor’s lead and calls a blatant marketing event a “news conference.”
a. ingenuous
b. disingenuous

Answer: b

Explanation:
Unless we see the press as being naive and easily duped, they’re disingenuous in this context.

In yesterday’s post, I wrote about ingenious vs. ingenuous and mentioned that a lot of people don’t seem to realize there are two different words. I came across one mention of a Microsoft Word correction error, in which some typoed version of ingenious is corrected to ingenuous.

One thing I hadn’t anticipated was that other people seem to use ingenuous when they mean disingenuous.

Here’s the first definition of ingenuous that pops up in a Google search:

in·gen·u·ous/inˈjenyo͞oəs/
Adjective:
(of a person or action) Innocent and unsuspecting.
Synonyms:
artless – naive – candid – frank – simple – guileless

Someone is disingenuous if they are insincere but pretend to have those qualities. I suspect the use of ingenuous to mean disingenuous comes from thinking the word is linked to genuine, so ingenuous might mean not genuine.

And then there are people throwing ingenuine into the mix. Darren Barefoot, seeking support, found 19,100 Google hits for it — but none in dictionaries. That was in 2007. Let’s see… Today we’re up to 98,800. That means that, although ingenuine is still not a word, it may well be some day. Adding a new category for posts now: Non-words.

Dig Deeper on Writing for Business

Networking
Security
  • identity management (ID management)

    Identity management (ID management) is the organizational process for ensuring individuals have the appropriate access to ...

  • fraud detection

    Fraud detection is a set of activities undertaken to prevent money or property from being obtained through false pretenses.

  • single sign-on (SSO)

    Single sign-on (SSO) is a session and user authentication service that permits a user to use one set of login credentials -- for ...

CIO
  • IT budget

    IT budget is the amount of money spent on an organization's information technology systems and services. It includes compensation...

  • project scope

    Project scope is the part of project planning that involves determining and documenting a list of specific project goals, ...

  • core competencies

    For any organization, its core competencies refer to the capabilities, knowledge, skills and resources that constitute its '...

HRSoftware
  • Workday

    Workday is a cloud-based software vendor that specializes in human capital management (HCM) and financial management applications.

  • recruitment management system (RMS)

    A recruitment management system (RMS) is a set of tools designed to manage the employee recruiting and hiring process. It might ...

  • core HR (core human resources)

    Core HR (core human resources) is an umbrella term that refers to the basic tasks and functions of an HR department as it manages...

Customer Experience
  • martech (marketing technology)

    Martech (marketing technology) refers to the integration of software tools, platforms, and applications designed to streamline ...

  • transactional marketing

    Transactional marketing is a business strategy that focuses on single, point-of-sale transactions.

  • customer profiling

    Customer profiling is the detailed and systematic process of constructing a clear portrait of a company's ideal customer by ...

Close