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Quiz: E-business trends and technologies

Find out how much you know about the language of e-business!

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1.) This Web site feature involves tailoring pages to individual users' characteristics or preferences.
a. Digital Silhouettes
b. customer relationship management
c. Platform for Privacy Preferences
d. clickstream analysis
e. personalization

2.) This popular online payment service is owned by eBay.
a. Multics
b. PayPal
c. P2P
d. Majordomo
e. cache

3.) This is an industry term used to describe the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service.
a. collocation
b. pervasive computing
c. customer life cycle
d. decision support system
e. predication

4.) This Internet business model generates revenue by offering pay-per-view Web pages, Web links, or Web services for small amounts of money.
a. eCash
b. micropayment
c. smart card
d. electronic bill presentment and payment
e. Electronic Funds Transfer

5.) This approach to understanding customer behavior involves the integration of information gathered by traditional data mining techniques with information gathered over the World Wide Web.
a. OLAP
b. enterprise resource management
c. Web mining
d. business intelligence
e. knowledge management

6.) This industry initiative, headed by Microsoft, was created to promote Extensible Markup Language (XML) as the common data exchange language for e-commerce.
a. Biztalk
b. ebXML
c. OASIS
d. NewsML
e. e-inclusion

7.) This is a method for business-to-business purchase and sale of supplies and services over the Internet.
a. supplier relationship management
b. e-tailing
c. e-procurement
d. enterprise resource management
e. supply chain management

8.) This type of Internet business charges individuals or enterprises an access fee for applications and related services that would otherwise have to be located in their own personal or enterprise computers.
a. Web services
b. metered services
c. knowledge warehouse
d. application service provider
e. Internet service provider

9.) This XML-based protocol is intended to serve as a standard for managing complex business-to-business (B2B) transactions among multiple organizations.
a. Information and Content Exchange
b. Business Transaction Protocol
c. Service Location Protocol
d. Network Data Management Protocol
e. Lightweight Directory Access Protocol

10.) This is an industry term for software that analyzes data about customers to develop a better understanding of the customer and how the customer is using a company's products and services.
a. content aggregator
b. adware
c. spyware
d. Fourier analysis
e. enterprise relationship management

SCROLL DOWN FOR ANSWER KEY

















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Answer Key:

1.) e. personalization
There's more information in this collection of Best Web Links for Personalization and Customization .

2.) b. PayPal
E-commerce expert Jonathan Callas provides information about how to sell a guitar home-study course on the Internet .

3.) c. customer life cycle
SearchCRM.com has a white paper on customer life cycle management .

4.) b. micropayment
This collection of links will help you learn more about electronic payment and billing systems.

5.) c. Web mining
Jesus Mena, CEO of WebMiner, Inc. explains different approaches to understanding cusomer behavior .

6.) a. BizTalk
This article, Microsoft's mission-critical condition: BizTalk has yet to walk the walk explains some of the initiative's development problems.

7.) c. e-procurement
This CIO Steps to Success feature explains How to save money with e-procurement.

8.) d. application service provider
Learn more about ASP trends in this article, What's ahead for wireless data, Internet security and ASPs?

9.) b. Business Transaction Protocol
OASIS provides a primer on the Business Transaction Protocol .

10.) e. Enterprise Relationship Management
This white paper from KMWorld.com addresses Best Practices in Enterprise Relationship Management .

This was last updated in August 2008
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