Browse Definitions :

Pricing — is it competitive, aggressive or predatory?

Writing for Business

Which is correct?
We will be pricing the system ________ to get a jump on the market.
a. competitively
b. aggressively

Answer: a

Explanation:
Aggressive, in terms of pricing, is essentially a jargon synonym for competitive. Stick with the latter. Aggressive is often used to suggest fierceness but, really, what are you going to do — bite the other marketers?

There’s another term out there, less favored than aggressive: predatory. Predatory pricing is extremely low pricing intended to undercut competitors and drive them out of the business while also discouraging new entrants. There’s some argument over whether predatory pricing exists other than as a marketing myth.

Some might argue for using the terms to indicate the relative ruthlessness of the price cut: Predatory > Aggressive > Competitive.

However, most companies want to ensure a profit and will set a price that will maximize the chance of doing that. That’s competitive.

See Robert Malmrose’s post on why you should limit jargon for better communication.

Follow us on Twitter @tao_of_grammar

Dig Deeper on Writing for Business

Networking
  • Network as a Service (NaaS)

    Network as a service, or NaaS, is a business model for delivering enterprise WAN services virtually on a subscription basis.

  • network configuration management (NCM)

    Network configuration management is the process of organizing and maintaining information about all of the components in a ...

  • presentation layer

    The presentation layer resides at Layer 6 of the Open Systems Interconnection (OSI) communications model and ensures that ...

Security
  • backdoor (computing)

    A backdoor attack is a means to access a computer system or encrypted data that bypasses the system's customary security ...

  • Heartbleed

    Heartbleed was a vulnerability in some implementations of OpenSSL, an open source cryptographic library.

  • What is risk management and why is it important?

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

CIO
HRSoftware
  • team collaboration

    Team collaboration is a communication and project management approach that emphasizes teamwork, innovative thinking and equal ...

  • employee self-service (ESS)

    Employee self-service (ESS) is a widely used human resources technology that enables employees to perform many job-related ...

  • learning experience platform (LXP)

    A learning experience platform (LXP) is an AI-driven peer learning experience platform delivered using software as a service (...

Customer Experience
  • headless commerce (headless e-commerce)

    Headless commerce, also called headless e-commerce, is a platform architecture that decouples the front end of an e-commerce ...

  • chief customer officer (CCO)

    A chief customer officer, or customer experience officer, is responsible for customer research, communicating with company ...

  • relationship marketing

    Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term ...

Close